Project-Specific · Jewellery Retail
When Digital Marketing Rumours Become Facts
Like many established brands, the client regularly encountered advice, rumours and opinions about Instagram, Meta, Google, algorithms, content formats and upcoming platform changes. A common pattern would begin with a statement such as: "Instagram is going to ban this," "Google will penalise this," "this format no longer works," or "everyone is changing their strategy." The challenge was not the existence of these claims. The challenge was deciding which ones represented an actual platform change, which ones were observations, and which ones were simply industry speculation. Acting on every unverified claim could lead to unnecessary changes, unnecessary production and unnecessary spending.
