Jewellery SEO & Local Audit Checklist

A 21-point technical, local Maps, on-page, and authority checklist engineered specifically for fine jewellery websites and retail showrooms.

Checklist Completion

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1. Google Business Profile & Local Maps

Primary category set accurately (Jewelry Store / Diamond Dealer)Name, Address, and Phone (NAP) 100% consistent across web & directoriesShowroom attributes enabled (In-store shopping, In-store pickup, Appointments)Weekly high-resolution macro collection photos uploadedIn-store QR code system deployed to collect 5+ verified reviews weeklyOwner responses published to all reviews within 48 hours

2. Technical & Schema Architecture

Precious metal and gemstone Schema.org JSON-LD deployed on product pagesLocalBusiness & ProfessionalService schema with exact geo-coordinates in layoutFaceted category URLs have proper canonical tags to prevent duplicate indexingCore Web Vitals LCP < 2.5s with optimized AVIF/WebP image formatsXML Sitemap clean of redirects, 404s, and query parametersZero duplicate AggregateRating or self-serving review markup errors in GSC

3. On-Page & Category Taxonomy

Unique H1 and title tags for metal silos (22K Gold, 18K Diamond, Platinum)Clear gemstone descriptions (Solitaire, Polki, Kundan, Emerald)BIS Hallmark HUID compliance and purity trust badges clearly displayedDedicated localized landing pages for multi-branch showroom citiesInternal links connecting category pages to relevant bridal buying guides

4. Content & Authority Building

Authoritative diamond 4Cs and bridal trousseau buying guides publishedEditorial citations and PR mentions in recognized jewellery and fashion mediaActive blog addressing high-intent buyer research queriesSeasonal lookbooks and festive collections published 4 weeks ahead of peak

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