Data-driven ad campaigns and conversion systems.
Performance marketing is not a plug-and-play service. We manage media budgets seriously and only onboard clients whose foundations are solid enough to turn ad spend into measurable returns. Before we accept a performance marketing brief, every client must meet the following criteria.
Minimum Ad Budget Commitment
A dedicated monthly ad spend of ₹50,000 or more (excluding agency fees). We do not manage accounts below this threshold — the economics of data-driven optimization do not work at lower volumes for high-ticket categories.
Professional Visual Creative Assets
You must have — or be willing to produce — high-quality photography and video. We will not run performance campaigns on low-resolution, phone-shot, or watermarked creative. Weak creative destroys ad performance regardless of targeting or budget.
A Functioning Lead Capture Infrastructure
A working website, WhatsApp Business number, or dedicated landing page that can receive and acknowledge inquiries within 2 hours. Leads generated by paid ads decay rapidly — response infrastructure must exist before campaigns go live.
Business Maturity & Clear Offer
Your business must be operational for at least 6 months with a defined product or service offer, clear pricing, and at least some prior transaction history. We do not onboard businesses that are still figuring out their product-market fit.
Margin Health & Scalability
Your product or service must have sufficient margin to support profitable customer acquisition costs. Brands with very thin margins or heavily discounted business models are not suited for performance marketing.
Openness to Strategy & Creative Direction
Clients must be receptive to our recommendations on offer structuring, creative direction, and landing page improvements. Brands that resist strategy input consistently underperform, regardless of budget.
If you do not currently meet one or more of these criteria, we encourage you to explore our Creative Production, Content & Brand Strategy, or Website Design services first — so that when you are ready to scale with paid media, the foundations are already in place.
We deep-dive into your brand world, target audience, and campaign objectives before proceeding.
Meticulous planning and execution tailored exclusively for jewelry to ensure perfection.
Curated selections and high-quality finishing, delivering platform-optimised assets.
Yes, Meta platforms are exceptionally powerful for jewelry marketing due to their visual nature. We use targeted video ads to drive immediate sales and lead generation campaigns to bring high-net-worth customers into your physical store.
We generate high-quality leads by running targeted ad campaigns offering exclusive bridal consultations, private viewing events, or collection catalogs, pushing users directly to WhatsApp or a custom landing page.
A healthy ROAS for fine jewelry typically ranges from 4x to 8x, depending on the average order value. However, high-ticket items often require longer sales cycles and retargeting funnels to convert.
Part of our Integrated Ecosystem
Learn how performance marketing integrates with our full-funnel digital growth framework for luxury jewellers.
Explore Jewellery Marketing Architecture →